Justin Lee – Medium

Justin Lee

a recipe for making brands more human

Ten years ago Professor Youngme Moon of Harvard Business School made a prediction in her book, Different: Escaping the Competitive Herd…

Jan 5, 2021

Jan 5, 2021

Creating Movements: A simple guide for leaders on bringing your team together to fulfill a purpose.

Your team has an ambitious purpose beyond making profits, but how do you bring everyone together to realize this purpose?

Mar 11, 2019

Mar 11, 2019

MUTEKI Brands - Lessons From In-N-Out Burgers, Trader Joe's And Ikea On How We Can Make Our Own…

This post is the introduction of a new business book I’m working on. Enjoy.

Jan 23, 2019

Jan 23, 2019

Published in
Iconic Slides

Iconic Slides: 7 rules Apple’s slide decks teach us about creating insanely great presentations

Slides, the unsung hero of Apple keynotes

Sep 26, 2018

Iconic Slides: 7 rules Apple’s slide decks teach us about creating insanely great presentations

Sep 26, 2018

What is a great vision made up of?

“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. — Simon Sinek

Aug 7, 2018

Aug 7, 2018

Notes on creating a purpose-driven business strategy

Here are some notes about the framework I use to help clients design their business strategies. It also serves as a great framework to…

May 21, 2018

Notes on creating a purpose-driven business strategy

May 21, 2018

How Great Companies and Teams Discovered Their Purpose

Turns out, like individuals, most great teams and companies didn’t really discover their purpose until further down the road. In this…

Jan 18, 2018

Jan 18, 2018

How to define core values for shaping your team’s culture

Recently a participant from one of my seminars asked me a question about culture. His company has several teams each running different…

Jan 11, 2018

Jan 11, 2018

What Mark Zuckerberg, Philip Kotler, and Justin Bieber Teach Us About Purpose

What do Mark Zuckerberg, Philip Kotler (widely known as the Father of Modern Marketing), and Justin Bieber have in common?

Oct 17, 2017

What Mark Zuckerberg, Philip Kotler, and Justin Bieber Teach Us About Purpose

Oct 17, 2017

Justin Lee

Justin Lee

I help brands clarify their purpose and develop purpose-driven strategies. Previously worked at PwC and currently lives in LA and Tokyo. - BuiltOnPurpose.net

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